How to write product descriptions with ChatGPT

ChatGPT may sometimes make product copy sound more appealing by adding features that were not provided. Phrases such as “waterproof,” “premium leather,” “lifetime guarantee,” “fast delivery,” “certified material,” or “ideal for professional use” should not be used unless they are truly accurate. Add a clear rule to the prompt: “Do not invent features, brands, certifications, guarantees, stock status, prices, or delivery details.” This makes the product description safer. Incorrect product information can be especially problematic on marketplace pages. Users make purchase decisions based on the description. The goal is not to make the product look bigger than it is, but to explain real features clearly.

A product description should not only list features. Users also want to understand how the product may help them. But benefit-led copy should avoid guaranteed outcomes. For example, “This bag will end all your clutter” is too strong. A safer line is: “Its multi-compartment design can help you carry daily items in a more organized way.” This explains the benefit without promising a fixed result. You can add this boundary: “Write benefit-led lines, but do not create guaranteed outcomes, health, safety, legal, or financial promises.” This matters especially for personal care, children’s products, electronics, cleaning items, health-adjacent products, or products that imply safety.

One long paragraph is often not enough for a product page. Users see the title first, then the short description, then bullet points that explain the main features quickly. That is why it is better to ask ChatGPT for separate sections. A useful output format is: “1. 10 product title options, 2. short product description, 3. more detailed product description, 4. 8 product bullet points, 5. short product card lines, 6. wording to avoid.” This gives you copy for different parts of the product page. Marketplace titles, product descriptions, and product card lines each have different lengths and goals, so they should be drafted separately.

Marketplace product titles should make the product type, core feature, and use case clear. But repeating keywords too many times can make the title look artificial or spam-like. For example, “Bag Laptop Bag Daily Bag Work Bag Multi-Compartment Bag” is not user-friendly. A cleaner title might be: “Multi-Compartment Daily Laptop Bag - Lightweight Clean Design,” if those features are truly accurate. Add this rule to your prompt: “Use keywords naturally. Do not over-repeat. Do not imply features the product does not have.” This keeps titles readable and safer.

Some product categories require more careful wording. Health, personal care, food, children’s products, cleaning products, safety equipment, electronics, or products that imply financial benefit may need stricter review. For these products, do not ask ChatGPT to create treatment claims, health improvement claims, safety guarantees, chemical mixing guidance, technical durability guarantees, or regulatory claims. If this information is needed, it should come from official product documentation, manufacturer statements, or qualified review. For general product descriptions, the safer approach is to describe visible and verified features. Measured phrases such as “easy to use,” “compact design,” or “practical for daily use” are usually more appropriate.

A ChatGPT-generated product description should not be published immediately. First, compare it with the real product information. Even fluent AI copy can include details that are not true, exaggerated promises, or unclear claims. Ask these questions before publishing: Did the copy add a feature the product does not have? Did it invent a brand, certification, guarantee, stock status, price, or delivery detail? Does it make health, safety, legal, or financial promises? Does it match the real product photos and technical information? Is there keyword stuffing in the title? Does the copy explain the product without misleading the user? This review makes the product page more trustworthy. ChatGPT can create a useful draft, but the real product information and publishing responsibility remain with the user.

A safe product description prompt can look like this: “You are a content editor who writes clear, short, and non-misleading product descriptions for e-commerce pages. Product type: [product type]. Real general features: [verified features]. Target user: [audience]. Description tone: [simple / explanatory / professional]. Rules: Do not invent features, brands, certifications, guarantees, stock status, prices, or delivery details. Do not create health, safety, legal, or financial promises. Do not add fake reviews, fake campaigns, or exaggerated outcome claims. Output format: 1. short product description, 2. more detailed description, 3. product bullet points, 4. product title alternatives, 5. wording to avoid.” This structure gives ChatGPT direction and safe boundaries. The result becomes more organized, realistic, and easier to review.

Instead of writing every prompt from scratch, reusable templates can make product copywriting more consistent. PromptFinderAI can support this with prompt types such as product description writer, marketplace product title writer, product bullet points writer, AI output quality check, and ChatGPT prompt improver. These prompts can work with safe fields such as product type, real features, target user, tone, and output format. This helps you create more controlled product copy without sharing private information or adding details the product does not have. A healthy workflow is simple: define the real product features, choose the right prompt, generate a few alternatives, compare the text with the product page and images, and make sure there are no false promises or invented details.

ChatGPT can help turn e-commerce product information into clearer drafts faster. But better results require product type, real features, target user, tone, safe boundaries, and pre-publish review. The short rule is this: do not write features the product does not have, stay tied to real information, explain benefits without guarantees, avoid private data, and compare the copy with the product before publishing. This approach makes product descriptions safer, clearer, and more user-friendly.